Growth Marketing Lead

ABOUT THE ROLE Lead growth marketing strategy for a performance marketing and advertising technology company. This client-facing role connects paid media, creative development, and analytics to help accounts scale efficiently. WHAT YOU'LL DO • Manage and optimize paid media campaigns across Meta, TikTok, and Google, overseeing substantial annual budgets. • Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews. • Develop growth strategies that integrate creative performance with paid media buying. • Translate campaign and creative performance data into clear recommendations for clients and internal teams. • Improve media efficiency through funnel strategy, signal quality, offer testing, and measurement. • Partner with creative teams and media buyers to develop effective content and scale campaigns. WHAT WE'RE LOOKING FOR • Four to eight years of hands-on paid media experience, ideally in an agency or consumer app environment. • Deep expertise in Meta advertising, with experience managing campaigns across Meta, TikTok, and Google. • Experience independently managing paid media accounts with seven-figure annual budgets. • Strong client relationship, presentation, and stakeholder communication skills, including experience leading quarterly business reviews. • Analytical skills and experience using performance data, KPIs, and metrics to shape strategic recommendations. • Experience integrating creative performance with media buying and optimizing campaigns through funnel strategy, offer testing, and measurement. • Mobile advertising measurement knowledge, including SKAN, AEM, and mobile measurement partners, is preferred. COMPENSATION & BENEFITS Base salary range: $130,000 to $175,000 annually. Visa sponsorship is not available. LOCATION On-site in New York, New York.