Principal Technical SEO Specialist

Organic Full-time About Legend At Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company. Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive. The Role Legend is hiring a Principal Technical SEO, reporting directly to our Chief Gaming Officer. This is a rare opportunity to take portfolio-wide responsibility for the technical SEO performance of some of the largest and most commercially important domains in iGaming. Working alongside our existing Principal Technical SEO, you will co-own technical SEO across our Gaming portfolio, while also supporting our Sports portfolio. You will identify the technical opportunities and risks that matter most, turn them into clear priorities, and work closely with Product and Engineering to deliver measurable organic and commercial impact. This is a deeply hands-on role where you will solve complex challenges across crawling, rendering, indexation, architecture, internal linking, internationalisation, migrations and performance, while setting standards that scale across our portfolio. You will also play a key role in advancing how we use AI and automation across SEO. You will build tools, monitoring, diagnostics and automated workflows yourself, using technology to improve the speed and quality of decision-making and helping our wider SEO teams adopt these capabilities. This is a senior individual contributor role with significant autonomy and visibility. You will lead through expertise rather than formal authority, working alongside senior specialists and leaders across SEO, Product, Engineering and Analytics to shape decisions across the organisation. In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.