PPC Specialist | Mid-Senior

AT COVERON, WE’RE BUILDING A COMPLETE IDENTITY THEFT PROTECTION SERVICE. Join the team behind Nord Security’s latest product—combining dark web monitoring, credit tracking, and identity theft insurance into one powerful platform. Your impact? Helping people protect their identities, spot threats early, and recover stronger. MAIN RESPONSIBILITIES • PPC strategy creation and execution across multiple paid channels (including, but not limited to Google, Meta, Bing, Reddit); • Exploring and testing new digital advertising opportunities (launching campaigns in new platforms, communicating with vendors); • Efficient management and scaling high-volume advertising budgets while monitoring CPA, CAC, and ROAS targets daily; • Formulate hypotheses, run rigorous A/B tests, and analyze performance data; • Work alongside copywriters, designers, and the product team to align ad creatives and landing page experiences with acquisition goals; • Ensuring the outstanding quality of campaigns' setup and materials/components we use; • Checking data quality across tracking points for discrepancies and timely issue flagging with relevant stakeholders; • Daily performance monitoring via platform interface, GA, and Looker across all channel activities; • Providing clear and relevant reporting on responsibility area metrics on both a regular and an on-demand basis. Selecting relevant metrics and analysis angles, gathering stakeholders’ needs for metrics, and providing feedback afterward; • Following PPC and marketing-related news and latest trends to apply in business where applicable, regularly sharing them with the team. CORE REQUIREMENTS • Advanced knowledge of ad platforms: Google Ads and Meta are a must, all other platforms are a plus; • Understand all digital marketing metrics and be able to explain relations between them; • Exceptional knowledge of various conversion setups and tracking points; • Comfortable diving deep into numbers, building pivot tables/reports, and translating data into actionable strategies; • Advanced knowledge of GA4 reports and UI, ability to use advanced filters, explorations; • Excellent spoken and written English skills; • Proven experience working with large-scale budgets; • US media buying experience is a huge advantage; • Interpersonal skills, liaising with key vendors. WHAT WE OFFER • Sharpen your edge: training, mentorship, and room to grow — always. • Take the time you need: extra vacation days, sick days, and time off when life calls. • Get premium healthcare: private health insurance in Lithuania and Poland — fully covered. • Protect your peace: enjoy free subscriptions to Calm, Headspace, and Mindletic, and our own resilience and mindfulness trainings. • Own your fitness: in-house gyms, sport cards, online workouts, and personal guidance — on us. • Pack your bags for workation: experience our company-wide trip abroad to the fullest. • Work from anywhere: work from wherever keeps you in the zone. • Celebrate your milestones: birthdays, weddings, and new family members — all deserve a gift. • Parent with ease: children’s summer camps and flexibility around the schedule — because parenting never pauses. • Join the party: team building and company events people talk about for months. • Unlock Cyber City: coffee bar, open gyms, kids’ room, music room, massage chairs — our Vilnius HQ is yours to enjoy. Kindly refer to our Privacy Notice for Recruitment Candidates https://drive.google.com/file/d/1b2tV684_SYV1jQ4kuf91cnzrRBk3ef-5/view for comprehensive information regarding our data handling procedures throughout recruitment processes. We expect all candidates to provide accurate and complete information during the recruitment process. While limited use of AI tools to refine application materials is acceptable, candidates remain fully responsible for ensuring that their submissions reflect their own qualifications, skills, and experience. Any failure to do so may negatively affect participation in the recruitment process. If broader AI assistance is allowed for a particular role or stage, we’ll let you know in advance. By submitting your application, you acknowledge that it may be processed using automated tools for evaluation purposes. As part of our recruitment process, we may use an AI-based application review tool to help assess applications based on skills and experience relevant to the role. This technology is used to support - not replace - human decision-making, and every application is ultimately reviewed by a recruiter. If you would like more information about how AI is used in this process or wish to exercise your rights under applicable data privacy laws, please contact us at privacy@nordaccount.com. Should you prefer to opt out of the automated evaluation, please submit your application directly to career@nordsec.com. Compensation: €2.6K – €4.7K per month