Marketing Specialist

MARKETING SPECIALIST (SOCIAL MEDIA, CONTENT STRATEGY, ADS & PRODUCT MARKETING) Location: Remote Employment Type: Full-time ABOUT THE ROLE We are looking for a hands-on Marketing Specialist to lead social media execution, develop content strategy, manage paid advertising campaigns, and support product marketing initiatives for a fast-growing AI-powered platform operating in the creator economy and social commerce space. This role is ideal for someone who enjoys working in a startup-style environment and can combine strategy with execution across multiple marketing channels. KEY RESPONSIBILITIES SOCIAL MEDIA MANAGEMENT • Own and manage social media presence across platforms such as TikTok, LinkedIn, and X • Plan and execute structured content calendars aligned with growth goals • Develop short-form video strategies targeting e-commerce brands and agencies • Monitor engagement performance and continuously optimize content output CONTENT STRATEGY • Build and execute a consistent multi-channel content strategy • Translate product features into compelling educational and conversion-focused content • Collaborate with internal stakeholders to develop thought leadership content • Produce: • short-form videos • carousels • product explainers • insight-driven posts • creator economy commentary PAID ADVERTISING CAMPAIGNS • Plan, launch, and optimize paid campaigns across platforms such as: • TikTok • Meta • LinkedIn • Google (optional but preferred) • Test creatives, audiences, and messaging variations • Improve acquisition efficiency and conversion performance • Track and report campaign performance metrics PRODUCT MARKETING • Support the go-to-market strategy for new feature releases • Help position AI-driven creator discovery and outreach tools clearly in the market • Develop messaging frameworks for agencies and e-commerce brands • Contribute to landing page messaging and campaign narratives GROWTH & ANALYTICS • Track and report on key marketing KPIs • Identify opportunities to scale acquisition and engagement • Run experiments across content, positioning, and paid channels • Support pipeline generation and brand awareness initiatives IDEAL CANDIDATE PROFILE REQUIRED • 2–5+ years of experience in growth marketing, social media marketing, or product marketing • Strong experience managing social media for SaaS, creator economy, or e-commerce brands • Experience running paid acquisition campaigns • Ability to create high-performing short-form content • Comfortable working in a fast-paced startup environment • Strong execution capability (not strategy-only)