Marketing Operations Specialist - Adobe Marketo (Part-Time Contract)

Juvare is a SaaS company focused on operational resilience, critical incident management, and mission coordination. Our products serve state and local government, federal civilian and defense agencies, public and private healthcare organizations, and critical infrastructure operators. Our portfolio includes WebEOC Nexus, the Unified Command Platform, Juvare Exchange, Juvare AI, HealthSuite, CrisisTrack, and related workflow, intelligence, communications, and recovery solutions. Juvare is seeking a responsive, detail-oriented Marketing Operations Specialist with strong Adobe Marketo expertise to support campaign execution, marketing automation, reporting, and ongoing platform maintenance. This part-time role is ideal for someone who can translate marketing needs into reliable, well-designed programs that connect Marketo and Salesforce, maintain accurate tracking, and support timely campaign delivery. Key Responsibilities • Build, manage, and optimize Adobe Marketo programs, including email campaigns, landing pages, forms, smart campaigns, and operational workflows. • Create and maintain drip and nurture campaigns, including segmentation, lead scoring, routing, and campaign progression. • Implement approved email and landing-page design templates in Marketo, ensuring they are on-brand, mobile-responsive, and rendered correctly across major email clients. • Support Marketo-to-Salesforce integration and reporting, including campaign attribution, lead lifecycle reporting, data quality, and follow-up visibility. • Create and maintain UTM tracking standards across campaigns, channels, links, and forms to support accurate reporting. • Help troubleshoot campaign, form, Salesforce sync, and tracking issues. • Maintain organized program structures, naming conventions, tokens, templates, and documentation within Marketo. • Recommend practical improvements to campaign automation, reporting, and marketing operations processes. • Implement and maintain GDPR-aligned marketing operations practices, including consent management, preference centers, suppression rules, and privacy request workflows, in partnership with Legal and Privacy teams. Required Experience • Demonstrated hands-on experience administering and building campaigns in Adobe Marketo Engage. • Strong knowledge of Marketo smart campaigns, lists, forms, landing pages, email programs, nurture streams, and reporting. • Experience with Marketo and Salesforce integration, including campaign reporting and lead/data management. • Experience implementing and troubleshooting UTM tracking. • Ability to work independently, manage competing requests, and communicate clearly about status and timelines. • High attention to detail, particularly around links, forms, data, reporting, and campaign QA. Preferred Experience • Google Analytics 4 (GA4) and Google Tag Manager (GTM). • WordPress, including basic page updates and marketing form or tracking implementation. • Experience supporting B2B SaaS or technology marketing teams. Engagement Expectations • Approximately 10–15 hours per week, with workload varying based on campaign volume and business needs. • Must be responsive during agreed working hours and able to acknowledge requests promptly. • Most routine updates and campaign requests should be completed within 24–48 hours. • Larger projects, complex builds, or requests requiring cross-functional input will be scoped and scheduled in advance. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. EEO Statement Juvare is deeply committed to building a diverse and inclusive team. We believe in equal opportunity for all applicants and encourage individuals from underrepresented groups in technology to apply. As an equal opportunity employer, we celebrate diversity and are committed to building and maintaining a diverse and inclusive workforce. All qualified applicants and employees will receive consideration for employment regardless of—and will be free from discrimination on account of—their race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, citizenship status, age, disability, physical condition, developmental disability, genetic information, or any other category protected under applicable law. Any individuals with a disability requiring a reasonable accommodation to assist with their job search or application for employment should send an e-mail to human-resources@juvare.com . The e-mail should include a description of the requested accommodation and the position you’re applying for or interested in. Affirmative Action: Juvare’s Affirmative Action Plan advances our principles of equal opportunity and supports that goal by enlarging our talent pool.