Head of Performance Marketing

WHAT WE’RE LOOKING FOR Own growth/performance marketing across all popular growth channels: Google (Search/YouTube), Meta, Reddit, LinkedIn, TikTok, X, and more What you’ll do • Own channel strategy + budgets across the platforms above. • Build campaign architecture (targeting, bidding, pacing, landing pages). • Run a creative machine (UGC-style concepts, hooks, copy, statics, short-form video). • Own measurement + tracking from click → paid user • Automate ops/reporting/analysis with AI What skills we expect you to have? • Extremely data-driven and goal oriente: We expect you to be scrupulous about tracking CAC and CAC payback. Being incredibly quantitative and analytical is a very hard requirement • AI-native: We expect you to use AI to 10x your workflow • Experimentation: We expect rapid, structured testing across creative/audience/offer/LPs. • Budget management: We specifically need someone who has managed at least a $10M+ budget • Creative machine: You are able to drive creatives at scale (with AI or 3rd parties) • Leadership/management: you have a track record of managing at least five people or specific agencies for specific channels • (Ideal) SaaS/software experience: We are ideally looking for someone with SaaS/software experience, however, it's not a hard requirement What are Hercules’ operating principles? Hercules’ operating principles guide how we make decisions every day. We take them very seriously. Most of them are specifically choices that we as a company unique prioritize and so can be learned on the job. However, we do specifically filter for these principles our hiring process: 1. We move with urgency. We ship fast, iterate, and correct mistakes quickly. Our bias for action speeds our learning and delights our customers. 2. We strive for excellence. Doing things well is in our DNA. We have good taste. We get the details right. Our outputs are exceptionally simple and self-serve. We’re proud of our work. 3. We are hungry. We are willing to work hard and break through walls to achieve the outcomes we want. We are willing to operate at any level to get things done. We are politely relentless. Is Hercules in-office or remote? Hercules founding team works in-office in San Francisco (Kearny and Bush). We have a very strong preference for in office. We are open to remote for exceptional candidates in US time zones who would be willing/able to travel to the office regularly. What are Hercules’ benefits for full-time employees? • Healthcare, vision, and dental • User whatever AI tools you’d like (you have an unlimited AI budget) • Take what you need vacation policy • Daily lunches, dinners and snacks in the office • We guarantee you will do the best work of your career here What’s the compensation? $100k-$250k (+ equity for full-time) Compensation: $100K - $200K