Head of Performance Marketing

ABOUT US ether.fi http://ether.fi/ is one of the largest crypto companies in the world. We have over $10B in assets under management and a team of around 50. We've been profitable since day one and are focused on building real consumer applications. The future we envisage is true on-chain banking. Our current products, Stake, Liquid and Cash, let users earn yield across a range of DeFi strategies and spend their assets in the real world with our cards. You can view public analytics on Dune for Cash https://dune.com/ether_fi/etherfi-cash and Stake https://dune.com/ether_fi/etherfi. POSITION OVERVIEW We're looking for a Head of Performance Marketing to own how ether.fi acquires users. You'll run paid ads, SEO and AEO (answer engine optimization: getting ether.fi recommended by AI assistants like ChatGPT and Perplexity), and you'll be judged on one thing: active users at a cost that works. WHAT YOU'LL DO • Own paid acquisition end to end: channel mix, creative, targeting, bidding and budget • Build and run our SEO and AEO programs • Source and manage UGC (user-generated content) creators to produce ad creative at volume • Set up the tracking and reporting that ties spend to active users, by channel and by cohort • Cut what doesn't work quickly and scale what does WHAT WE ARE LOOKING FOR • 2+ years of hands-on performance marketing experience • You've run SEO, AEO and paid ads yourself, not only managed people who did • Ideally you've done this in-house at a fintech; agency experience is fine too • A data background: you're comfortable pulling and analyzing your own numbers • Drive, willingness to work hard and go the extra mile. We are a highly ambitious, driven team with audacious goals, and we work very hard to make them a reality • Plus if you've run UGC programs • Crypto experience is not required PERKS AND BENEFITS • Competitive salary, performance-based incentives, and token allocation grant • Opportunity to work on multi-billion dollar products as part of a small team • Health, dental, and vision insurance plans • Global team with opportunity for travel and working out of our 4 offices around the world • 4 weeks work from anywhere • Exciting company events and team-building off-sites