Head of Marketing

About OuterSignal We are building the customer intelligence layer for commerce. Brands know when an order comes in, but they only see ~5% of the real story. We show them the other 95%: not just who bought, but who that person is - the execs, influencers, journalists, retail buyers, investors, and everyday customers who become a brand’s best evangelists. Our platform enriches every order in real time with professional + personal signals, unlocks personas, and powers everything from surprise-and-delight outreach to smarter email flows, analytics, and BD leads. We're a small, high-performing team building the category-defining platform for e-commerce customer intelligence, backed by a world-class investor base. What You'll Do: • Own the full demand gen engine for the Shopify ecosystem: paid, organic, affiliates, partnerships, cold outbound • 10X+ our customer count (we have hundreds of customers but will have thousands in 12 months or less thanks to you!) • Deploy a $1M+ annual marketing budget across channels that actually convert • Run paid acquisition across LinkedIn and Meta; know when to scale and when to cut • Build and manage our affiliate program and content engine (agencies, consultants, tech partners) • Oversee our outbound and cold email strategy • Work directly with Founders on channel strategy, messaging, and market positioning • Hire and scale the marketing team as we hit milestones Who You Are: • 4+ years in B2B SaaS marketing, growth, demand gen, or performance marketing • You've scaled a company before - ideally in e-commerce tools, Shopify ecosystem, or martech • Strong on paid acquisition fundamentals (Meta, LinkedIn, retargeting, lookalikes) • Experience building affiliate or partnership programs from scratch • Comfortable with cold outbound - you know the difference between spray-and-pray and precision targeting • Fluent in HubSpot (or similar CRM) for pipeline management and automation • You think in CAC, LTV, payback period, and channel contribution • Bonus if you've worked with Klaviyo, Shopify apps, or retention marketing tools • Most importantly: you want ownership. You can operate at both strategy and execution level, and you're energized by early-stage ambiguity and organized chaos. What We Offer: • Impact: Join at the ground floor where your work directly influences company trajectory • Growth: Rapid company growth creates exceptional learning and advancement opportunities • Flexibility: Remote-first culture with autonomy over your work • Team: Work alongside the founding team • Mission: Revolutionizing the way brands understand and market to their customers Compensation: $180K - $225K