Head of Growth (Scam Protection)

Surfshark started with a VPN and grew into a full privacy and security suite: antivirus, Alert, Alternative ID and more. Now we're expanding into one of our most important growth areas - protecting people from scams. Fake calls, phishing texts, messenger traps, malicious emails and links. Scammers come from every direction, and the losses land in real people's bank accounts. We're looking for someone to own this opportunity from day one. Think of it as being the CMO of one vertical: you set the plan, own the number, and pull the whole marketing organization behind it. You'll report directly to our CMO and sit alongside the heads of our marketing teams. You'll start by leading a squad of specialists from across our central marketing teams, guiding them without direct reporting lines. As the vertical grows, so does the opportunity to build a dedicated team of your own. There's no playbook for scam protection yet. You'll write it. IF YOU WANT TO: • Own the growth of our scam protection business globally and end to end, including its growth targets; • Build the go-to-market strategy - which audiences, which offers, and which story makes people choose Surfshark to keep scammers out; • Lead a squad of dedicated people from our central marketing teams, each owning their goals for the vertical, and make them run as one team; • Build and run the full channel mix, from performance marketing to partnerships, creators and brand; • Own the funnel from first click to renewal, and keep testing to improve conversion and retention; • Get close to customers - who gets scammed, who worries about it, and who pays to stop it - then turn that into positioning and creative; • Build a clear view of the funnel and unit economics, and move resources toward whatever's working; • Decide what to scale, what to fix and what to stop, and bring the plan and results to the CMO and leadership; • Grow from leading a cross-functional squad to building your own dedicated team as the vertical scales. AND YOU CAN CHECK OFF: • Hands-on depth across the growth toolkit: funnel and conversion optimization, pricing and packaging, experimentation and go-to-market planning; • Scaling paid social into a real growth engine, strong command of other performance marketing channels, and a working understanding of partnerships, creators and brand; • Leading growth or go-to-market teams and owning a commercial number - revenue, new billings, acquisition - not just shipping campaigns; • Launching or scaling a new product, category or market from an early stage; • Strong analytical thinking: unit economics, cohorts, attribution and test design, with the judgment to act when the data is imperfect; • The ability to lead people who don't report to you - you align channel heads, set shared goals and keep a squad moving; • Growing a product across several international markets; • Senior presence and the confidence to present plans and trade-offs to the C-level; • High autonomy and low ego - you bring teams together and care about outcomes over turf; • Comfort with ambiguity, because you'll be building the foundations as you go. BONUS POINTS IF YOU: • Have worked in consumer subscriptions, cybersecurity, fintech or consumer protection - valuable here, but not a prerequisite. HERE’S THE DEAL: • Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development; • Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks; • Tools of your choice: choose technical equipment and the tools you need to do your best; • Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations; • Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs; • Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world; • Premium Surfshark accounts: for you, your family, and friends; • Gross salary: 5000-7000 Eur/month for the Lithuanian market, 25000-31000 Pln/month for the Polish market. It may vary depending on your skills and experience.