Growth Marketing Manager, Meta Ads

About Trafilea Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint. Why Trafilea We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast. 🚀 We build and scale our own brands. 🦾 We invest in AI and automation like few others in eCom. 📈 We test fast, grow fast, and help you do the same. 🤝 Be part of a dynamic, diverse, and talented global team. 🌍 100% Remote, USD competitive salary, paid time off, and more. Key Responsibilities We’re seeking a data‑driven Growth Marketing Manager to own acquisition strategies and execution for our fast-growing brands. You’ll lead performance across media channels, funnel optimization, and creative messaging to achieve defined revenue, acquisition, and profit targets. Define and execute media strategies with budgets above $1M/month to hit acquisition and revenue goals. Optimize the entire funnel—from ad creative to checkout and upsell—to maximize customer value and profitability. Drive creative strategy by product, audience, and channel, ensuring brand consistency. Prioritize improvements weekly/bi‑weekly using a 20/80 framework. Lead upsell/downsell testing via proprietary one‑click funnel software. Monitor and optimize each step in the customer journey from platform messaging through thank‑you page. +5 years developing and executing growth marketing strategies—particularly in e‑commerce or consumer products. Experience managing six‑figure monthly ad spend across Meta Ads. Skilled at interpreting consumer data to drive creative and media decisions. Strong collaboration and communication with creative, engineering, and marketing teams. Organized, detail‑oriented, and comfortable owning complex funnels from paid media setup to upsell flows and thank‑you pages.