Growth Lead

Moonshot is the “Robinhood for DeFi”—an iOS and Android app that lets anyone trade cryptocurrencies on-chain through a user-friendly interface. Since our launch in July 2024, we’ve attracted 2M+ users. Our mission: Make moonshots possible for everyone. Our vision: Make a world where life-changing financial outcomes are within everyone's reach. Everyone on our team is both a decision-maker and an implementer—united by a sense of urgency and driven by the conviction that our work can transform global finance. If you thrive on curiosity, welcome tough challenges, and aspire to leave a meaningful mark on the world, Moonshot is the place for you. You’ll run toward the hardest problems alongside high-caliber teammates who consistently push each other to excel and who share your dedication to shaping the future of decentralized finance. This role is full-time, preferably located in NYC. Open to remote for the right candidate. THE OPPORTUNITY We're looking for a Growth Lead to build and run growth at Moonshot from the ground up: strategy, content, paid channels, and the team underneath it all. This is a hands-on, builder role, not a manage-an-agency-and-review-decks job. You'll be in the weeds on campaigns and content while building out the function as we scale. WHAT YOU'LL DO • Own growth strategy end-to-end: set the roadmap for user acquisition and engagement, and own the numbers behind it • Run paid acquisition across Meta, Google Ads, TikTok Ads, X Ads, and other platforms as they become relevant • Drive organic and creator-led growth through UGC and clipping strategies, sourcing, briefing, and scaling content that performs • Generate and test ideas constantly; you're not waiting for a brief, you're bringing the brief • Build and lead the team as we scale: hire, onboard, and manage the growth marketers and specialists you need • Report on and iterate against performance: kill what doesn't work, scale what does, fast WHAT WE LOOK FOR IN YOU • A few years of experience scaling a consumer product, as a growth hacker/marketer inside a consumer app (social, fintech, gaming), or at an agency running growth for products like these • Hands-on channel experience with UGC, clipping/content strategies, and paid social/search • A scrappy, high-energy operator mindset; you're hungry, hands-on, and thrive building the playbook as you go, not running someone else's • Comfort with ambiguity and pace; you don't need a fully mapped org or process to start moving NICE TO HAVES • Crypto experience, as a retail trader or through work at a crypto company • Understanding of trader psychology, incentives, and habit loops COMPENSATION & PACKAGE • Competitive salary • Early Equity opportunities • 5% 401(k) Match • Health benefits (75% premium coverage) + $150,000 in life insurance coverage • $1,000 one time office set up stipend • Flexible PTO