CRM Manager

ABOUT MINDLY Mindly is an international product company — a marketplace for psychologists and their clients. We have over 1,000,000 clients in more than 40 countries worldwide, with a primary focus on Tier-1 markets. Mindly is one of the fastest-growing companies in the HealthTech sector globally. Our goal is to help people live healthy, happy, and fulfilling lives. We are growing extremely fast and are already profitable! This puts our company in the top 1% of the fastest-growing profitable tech companies in the world! You can read more about us in this article https://en.ain.ua/2024/01/16/mindly-raises-a-2m-seed-round-while-growing-rapidly/. We are looking for a CRM Manager to join our team and take full ownership of building and scaling the CRM function at Mindly. WHY IS THIS ROLE EXCITING? • You’ll join a fast-growing, #1 product in its niche • You’ll build and own the entire CRM function at Mindly from the ground up • You’ll have a high level of freedom and ownership over your domain ABOUT YOU: • 2+ years of hands‑on experience in Email Marketing, push notifications, and in‑app messaging as core user communication channels in a product‑led environment • Practical experience with ESP tools such as Customer.io http://Customer.io, Iterable, eSputnik, MailChimp, or others • A proactive mindset and a high level of autonomy YOUR RESPONSIBILITIES: • Design, launch, and continuously optimize user communications across Email, Push, and In‑App messages • Run daily performance analysis of CRM campaigns, communications, and promo mechanics, turning insights into clear hypotheses and experiments for improvement • Own audience segmentation end‑to‑end: define targeting rules, build segments, and implement them in automated, trigger‑based journeys • Monitor and improve core delivery and engagement metrics (Open Rate, CTR, Delivery Rate, Unsubscribe/Spam Rate), ensuring consistently high‑quality reach • Plan, execute, and analyze A/B tests with a strong focus on business outcomes (Conversion, LTV, Retention, Churn, etc.) • Work closely with product team to ensure CRM touchpoints form a cohesive, consistent user experience across the product HOW DO WE WORK? We work remotely, but ideally, you are located in the CET or EET time zone. HOW DO WE TAKE CARE OF OUR TEAM? We provide a therapy budget for sessions with any of our psychologists, along with 20 days of paid vacation and unlimited sick leaves 🙂. WHAT WE OFFER: • A fast-growing product company where you are a true part of our success • Competitive compensation • A strong team of A-players HIRING PROCESS: • Screening interview • Hiring Manager interview • Test task • Final interview with the CEO • Offer 🎉 OUR VALUES: • Honesty and openness: always speak the truth, no matter how hard it is • Empathy and understanding: treat others the way you want to be treated