Creative Marketing Manager

ABOUT MINDLY Mindly is an international product company — a marketplace for psychologists and their clients. We have over 1,000,000 clients in more than 40 countries worldwide, with a primary focus on Tier-1 markets. Mindly is one of the fastest-growing companies in the HealthTech sector globally. Our goal is to help people live healthy, happy, and fulfilling lives. We are growing extremely fast and are already profitable! This puts our company in the top 1% of the fastest-growing profitable tech companies in the world! You can read more about us in this article https://en.ain.ua/2024/01/16/mindly-raises-a-2m-seed-round-while-growing-rapidly/. We're looking for a Creative Marketing Manager to help us expand our product globally. WHY IS THIS INTERESTING? • Join a fast-growing, #1 product in its niche • High level of ownership and autonomy • Fast experimentation environment — ideas move quickly from concept to launch YOUR RESPONSIBILITIES: • Developing hypotheses and testing creative concepts across paid social channels (Meta, TikTok) • Scaling winning concepts and opening new testing directions, including funnels and acquisition • Conducting creative and competitive analysis of the market, trends, audience behavior, and best practices • Analyzing test results (CTR, CPA, CPM, ROAS), iterating, and generating new hypotheses • Preparing clear briefs for designers and following creative through to the final result • Close collaboration within the team with AI Content Creators, UAM and PMM: brainstorming ideas, forming hypotheses, analyzing results • Cross-team collaboration with product and analytics teams YOUR SKILLS: • 1+ year of experience as a Creative Producer, Creative Marketing Manager, or in a related role • Understanding of how performance marketing works — you read data and enjoy marketing metrics • Analytical approach to decision-making — able to analyze large volumes of data and draw conclusions from it • A rare mix of creative and analytical thinking — you can generate strong creative ideas while staying structured, systematic, and metrics-driven • A clear view of what "success" looks like for your creatives: you track success rate and unicorn-rate of your creatives and can speak to concrete numbers • Proven track record creating creatives on Meta, TikTok, and launching ideas that deliver measurable results • Experience creating UGC and storytelling content, plus writing copy that drives action • Practical, hands-on experience using AI in your workflow — for competitor research, brief writing, ad variation generation, and creative analysis • Experience developing creative strategy and scaling creatives, ideally including launching creatives for new markets (competitor research, hypothesis testing, and understanding when to kill an underperforming market) will be a huge plus HOW WE GET THINGS DONE? Remote-first, but ideally, you should be in the CET or EET time zone HOW DO WE UNWIND? We offer our team 20 days of paid vacation (we’re flexible with days off :)) WHAT DO WE OFFER? • A fast-growing product company where you are a key part of our success • Competitive salary • Therapy on Mindly • A strong team of A-players CANDIDATE JOURNEY: • Intro chat with our Recruiter • Interview with CMO • Final interview • Offer 🎉 OUR VALUES: • Honesty and transparency: always tell the truth, no matter what it is • Empathy and understanding: treat others the way you want to be treated