ASO Specialist (Remote EMEA)

Location: Fully Remote (CET) Start Date: ASAP Language: Fluent English required Type: Full-time (Contractor) ABOUT THE OPPORTUNITY Pragmatike is recruiting on behalf of a fast-growing AI consumer technology company seeking an ASO Specialist to improve the visibility, discoverability, and performance of its mobile applications across app stores. You'll develop and implement strategies to increase organic app acquisition by optimizing store listings, improving keyword rankings, and enhancing conversion rates. Working closely with product and marketing teams, you'll use data, experimentation, and market insights to identify opportunities for sustainable organic growth. This role is ideal for someone with hands-on App Store Optimization experience, strong analytical skills, and a genuine understanding of mobile user acquisition. WHAT YOU'LL DO • Develop and execute ASO strategies to improve app visibility and organic downloads. • Conduct keyword research and identify opportunities to improve app store rankings. • Optimize app titles, descriptions, subtitles, keywords, and other store metadata. • Analyze competitor positioning, keyword strategies, and market trends. • Monitor app store performance, keyword rankings, conversion rates, and organic acquisition metrics. • Plan and execute experiments to improve app store listing performance. • Collaborate with design and marketing teams on screenshots, preview videos, and other store listing assets. • Identify opportunities to improve app store conversion and user acquisition across different markets. • Monitor ASO trends, platform updates, and industry best practices. • Prepare performance reports and translate insights into actionable optimization strategies. WHAT WE'RE LOOKING FOR • Proven experience in App Store Optimization or mobile organic acquisition. • Strong understanding of app store ranking factors, keyword research, and metadata optimization. • Experience optimizing mobile app listings and improving organic visibility and downloads. • Familiarity with app store analytics and performance monitoring. • Analytical mindset with the ability to interpret data and identify growth opportunities. • Understanding of conversion rate optimization and experimentation. • Ability to work cross-functionally with marketing, product, and design teams. • Comfortable taking ownership of projects and executing initiatives independently. • Excellent written English. NICE TO HAVE • Experience with both Apple App Store and Google Play. • Familiarity with ASO tools such as AppTweak, Sensor Tower, or MobileAction. • Experience working with subscription-based mobile applications. • Knowledge of app localization and international ASO strategies. • Experience with app store listing experiments and creative optimization. • Background in consumer technology, AI, or mobile applications. WHY JOIN? This is an opportunity to drive organic acquisition for an innovative AI consumer product used by millions of people worldwide. You'll have the opportunity to own optimization initiatives, experiment with new strategies, and directly influence the product's visibility and growth across international markets. The company offers flexible working hours, generous vacation policies, a fully remote work environment, and the opportunity to influence the future of AI-powered consumer experiences. Pragmatike is committed to a fair, transparent, and inclusive recruitment process. We do not discriminate based on age, disability, gender, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation. In accordance with GDPR, your personal data will be processed lawfully, fairly, and securely, and used solely for recruitment purposes, including sharing it with our client(s) for employment consideration. You may request access, correction, or deletion of your data at any time. We are committed to maintaining the confidentiality and security of your information throughout the recruitment process.