Account Based Marketing Manager

Marketing Full Time About Virtualitics Virtualitics is the category leader in AI-native readiness applications for defense, government, and critical infrastructure. Founded on a decade of Caltech research in partnership with NASA/JPL, we are led by scientists, strategists, and servicemembers united by a single mission: to solve the world’s most complex, mission-critical challenges with AI. Our Readiness AI solutions deliver operational certainty — giving leaders and operators a clear picture of what’s ready, what’s at risk, and what to do next. By identifying risks early, diagnosing root causes, and recommending prioritized actions with transparent, explainable AI, we help organizations move from data complexity to decision advantage. Behind that impact is relentless innovation. Inventors at heart, we hold 15+ U.S. patents and are leading the shift toward agent-driven readiness. But what truly sets us apart is our culture — relentless about results, grounded in transparency, and driven by compassion for the mission and the people it serves. If you’re motivated by impact, inspired by technical depth, and ready to build AI that performs where it matters most — you’ll find your mission here. Our team is excited to find our next Account Based Marketing Manager to join the company. What you will be doing: Own and execute account-based marketing programs for Virtualitics' priority public sector account pods: U.S. Navy, U.S. Marine Corps, U.S. Air Force, U.S. Space Force, U.S. Army, NatSec, COCOMs, and Federal Systems Integrators (FSIs). Partner with GTM stakeholders to build account based marketing plans that align messaging and content to each pod's mission priorities and procurement cycle. Plan and run integrated ABM campaigns across prioritized marketing channels tailored to named accounts within each pod. Represent Virtualitics at government/defense-focused events, including flagship/service-level events [e.g., AFA Air, Space & Cyber, Sea-Air-Space, AUSA], managing pre/onsite/post-event activations and amplification. Maintain a shared view of account engagement and pipeline influence in Salesforce Marketing Cloud Account Engagement, and report program performance to GTM stakeholders. Develop tailored content and enablement assets, including one-pagers, case studies, presentations, etc., in partnership with GTM, tech/product, mission success teams to support pod-specific sales conversations. Work with the Marketing Director to prioritize account coverage and adjust program investment based on pipeline stage and account tier.